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Marketing
This department is one of the seven departments of STVA. It has 2 units, The Creative and design unit and the sales unit. Creative and Design unit has four personnel and the sales unit has six sales executives.
There is the Marketing Manager at the top, followed by the Assistant Marketing Manager and Production Coordinator.
Our Objectives
- To increase advertising revenue
- To increase Swazi TV viewership
- To attract a balanced proportion of viewers through attracting a portion on all classes.
- To ensure that every programme has a sponsorship to a breakeven
- To offer quality service to all advertisers and viewers
- To generate adequate revenue to sustain the operation of the station.
- To raise funds to purchase up to date programmes
Why Should you Advertise?
You should advertise because television infomercials work!
- They combine both sight and sound whereas other mediums use either of the two
- Television reaches very large audiences during a short period of time
- They are visually stimulating and have the ability to convey your message with sight, sound and motion and can give a product or service instant validity and prominence
- To create awareness of a product or service
- To increase sales
- To encourage repeat buying
- So that your product can be better positioned
- To remind consumers about your product (existing product)
- To inform consumers about your product or product features (new product)
- To persuade consumers to buy your product (brand switching)
- To build primary and selective demand
Why Should you Advertise on Swazi TV?
- Swazi TV is affordable
- Reaches a much diverse viewership
- Almost every family in Swaziland has a TV set which guarantees your chances of your advert being seen
- Provides flexible packages for the different programmes, events and businesses e.g. SME rates, Easter package, trade fair package, Christmans package e.t.c.
Who Will See Your Product?
- According to a study conducted in 1999 by AC Nielsen, 400 000 people had access to Swazi TV through 60 000 TV sets
- Recently a study was funded by Mud - Hut Advertising. Its main objective is to provide, for the first time, the best possible estimates of media audiences in Swaziland. It is also meant to augment the advertiser or communicator's decision - making skills in choosing the right media mix for reaching their audiences effectively and efficiently.
Ways To Advertise on Swazi TV
- Branding
- Programmes sponsorship
- Clock sponsorship
- Infomercials
- Promos (television programmes)
- Messages
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